Content marketing: Why you should make it 2021’s top priority

COVID-19 has changed the way we operate. Whether it’s remote working or Zoom classes, digital-first strategies or rethinking supply chains, every single business has been affected. Amid this chaos, one term keeps coming up again and again: content marketing. This is probably one of the buzziest, most bandied-about terms of 2020. Sadly, though, it is […]

Off-page SEO 3: How to boost your rank with brand mentions

How many times have you come across a brand or product being mentioned online? It could be in the news, on a blog, or even on social media. These are all brand mentions. Obviously, the more a brand is discussed online (positively, of course), the stronger its reputation becomes. Why is this important for SEO? […]