SEO (search engine optimization) is a method of increasing your website’s visibility to online customers and consumers on search engines like Google, yahoo, and others.
SEO utilizes many different tactics to let search engines know what information your website carries, why it’s relevant to customers looking for such information, and why you should be at the top of the search results.
Keeping up with SEO tools
For effective SEO, marketers use various tools, techniques, and features (including automated/AI-enabled features), with more emerging every day. This makes it very important to try and keep up.
Search engine algorithms can change many times within a year, and keeping up with these changes can yield lots of benefits.
The importance of SEO grows as the number of people using online websites and services rises. As newer generations become more adept at using technology and embrace the convenience of the online world, this growth cannot be ignored.
From e commerce to online communication platforms, more websites are being created regularly, and it’s increasing the competition for audience attention.
So, here are the 3 top reasons why your business needs SEO:
1.Organic search
Organic search refers to the search results that pop up when you look something up on a search engine, other than the ads or sponsored and paid content. These are controlled only by the search engine and what it decides is important and relevant to the search query.
Organic search causes a lot of traffic to be directed towards the viewed results, and the top ones usually get more visits. Getting your website on the top or first page1 of the search results for specific keywords (it’s very hard to rank for ALL of them) can bring loads of extra visitors, who could then become consumers.
One of the main tools that can help get your website to the top of the search in a cost-effective manner is SEO. Your money can go towards creating SEO-friendly content, which also helps boost your website and helps your online presence improve.
In addition to reducing costs, showing up in the top results in organic search usually gives the perception that your website was chosen by the search engine for the quality of its information, which may help you gain user trust and establish the credibility of your business.
2.Cost-effectiveness
SEO is considered less pricey when compared to other methods of gaining consumer attention and attracting more traffic to your website. In fact, simply creating content on your website that’s relevant to a consumer, improving the layout and visual effects, and adding media counts towards your websites’ SEO.
This helps you provide your customers with good experiences, making your website rank higher with customers, and show up higher on search results.
Additionally, if you pay for SEO and it is done well, it provides a benefit that makes it absolutely worth it. It’s considered a good investment and the magnitude of the results depend on how much you put into it, whether it’s time, effort, or money.
3.Local searches
Creating a personal experience for a user can make it a better one, which is why search engines are trying to provide results that are considered more relevant and personal to the user. This means location services, where search engines provide results for nearby locations of businesses in the category a user is looking for.
This is supported by a rise in “– near me” searches, where users try to find businesses to purchase from or deal with, starting with what’s closer and more convenient.
Focusing your SEO strategies on local searches can help you attract more customers to your business.
Finally, it’s obvious that SEO offers many growth opportunities for online businesses2, and is becoming more crucial for their success. This becomes apparent if we look at the difference in the number of visitors received by websites on Page 1 of search results versus Page 2.
More online websites and businesses are investing in SEO in pursuit of growth opportunities, an increase in website visitors, trust from the audience and consumers, and a way to spread their influence without spending too much money.
Not using SEO strategies means letting your website fall behind on the curve, and not doing so means you are giving your competitors an advantage.
So, before it’s too late, get started on your SEO. Need help? Contact us and we’ll give you a free consultation on what your business needs!
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References
- Backlinko, Google CTR Stats
- Monster Insights, SEO Statistics
