Top tips for an effective LinkedIn marketing strategy

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As a business owner or entrepreneur, we’re always looking for the most effective ways to reach decision-makers in top companies to pitch to. To achieve this goal, LinkedIn can be a powerful tool.

It’s not just to build your network, though. LinkedIn is also a great way to connect with potential customers, establish yourself as a thought leader in your industry, and ultimately grow your business.

However, creating an effective LinkedIn marketing strategy can be a daunting task. Where do you start? What do you need to focus on?

We’re going to break all of that down for you right here, right now.

Why is LinkedIn so important for marketers?

In simple terms: because it works.

Of all the social media platforms that B2B marketers use for organic marketing, a whopping 96% swear by LinkedIn! Further, nearly 7 out of 10 marketers say LinkedIn produced the biggest leads for them over the past 12 months.1

Further, like we said above, if you want to reach the C-Suites of your target companies, LinkedIn is THE place: of its 900+ million members worldwide, more than 80% are key decision-makers.2

All this goes to show why LinkedIn marketing is such a powerful resource.

How to get started with LinkedIn marketing

LinkedIn has become a valuable platform for businesses to establish their brand, generate leads, and establish thought leadership among a professional audience.

Needless to say, before you can even think of starting LinkedIn marketing, you need to have both a personal page and a company page – only a verified LinkedIn user can create and own a company page.

Then, you need to know what kinds of industries and demographics you’re targeting. Who are your customers? What kinds of information are most valuable to them? How can you help answer their burning questions or solve their main problems?

These are all key to developing an effective strategy.

Once you’ve got these figured out, its time to move to the next phase.

5 tips for more effective LinkedIn marketing

  1. Optimise your LinkedIn profile

Before you start posting and connecting with others, ensure that your LinkedIn profile is fully optimised. You’d be surprised how many otherwise successful entrepreneurs neglect this simple aspect.

LinkedIn itself says3:

LinkedIn Pages with complete information get 30% more weekly views.

 This means filling out your profile completely, including your professional headline, summary, and experience. Make sure to use relevant keywords that potential customers may be searching for, and include a professional headshot.

  1. Create valuable content

One of the most important parts of an effective LinkedIn marketing strategy is creating valuable content that resonates with your target audience. This can include blog posts, infographics, videos, and more.

Make sure that your content provides value to your audience and showcases your expertise in your industry.

  1. Post consistently

Consistency is key when it comes to LinkedIn marketing. Aim to post at least once a week, but ideally, go beyond that.

Again, here it is from the horse’s mouth3:

Companies that post weekly see a 2x lift in engagement with their content.

This will help you stay top of mind with your audience and increase your visibility on the platform.

  1. Engage with your audience

Engagement is a two-way street on LinkedIn. Don’t just post your own content and then disappear. Take the time to engage with your audience by responding to comments, sharing other people’s content, and participating in relevant LinkedIn groups.

Once you reach a certain number of followers, your profile will grow in leaps and bounds. What’s that number, you say?3

We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential.

  1. Leverage LinkedIn groups

LinkedIn groups can be a great way to connect with other professionals in your industry and build your authority. Join relevant groups and participate in discussions to establish yourself as a thought leader in your field.

  1. Analyse your results

Finally, it’s important to regularly analyse your results to see what’s working and what’s not. Use LinkedIn analytics to track your engagement metrics, such as likes, comments, and shares.

Use this information to adjust your strategy as needed to ensure that you’re getting the most out of your LinkedIn marketing efforts.

Want to get the most out of LinkedIn?

As all the statistics and data we’ve quoted above show, top executives, decision-makers, buyers, and marketers are all actively using LinkedIn to network and grow their businesses. So isn’t it time you jumped in as well?

At VersionO, we understand the power of content marketing and have the expertise to help you leverage LinkedIn to achieve your marketing objectives. Whether you’re looking to build your brand, generate leads, or establish thought leadership, we have the tools and strategies you need to succeed.

Need help optimising your personal or company LinkedIn page? We’ve got you covered. Just drop us a line and we’ll set up a free consultation!

Liked this article? Make sure to follow our blog for more updates – and follow us on Instagram, LinkedIn and Twitter too for regular tips and tricks!


  1. Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends
  2. LinkedIn Marketing Solutions, Audience Metrics
  3. LinkedIn Marketing Solutions, Best Practices
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