Social media has become an integral part of our daily lives. Nearly 4.75 billion people around the world use social media – and everything they consume is content. Posts, videos, infographics, tips, blogs are all content.
Whether it’s scrolling through Instagram, watching videos on TikTok, or catching up on the latest news on Twitter, social media provides us with endless amounts of content.
In this blog, we’ll take a look at how much content is consumed on each social platform and some interesting statistics that illustrate the scale of social media usage.
Facebook is the largest social media platform in the world, with over 2.8 billion monthly active users.
According to recent statistics, the average Facebook user spends 19.5 hours per month on the platform, and 1.4 billion people use Facebook Groups every month.
In terms of content consumption, Facebook users watch 100 million hours of video every day, and there are over 4 billion daily video views on the platform.
In addition to video content, Facebook users also engage with a variety of other types of content. For example, there are over 50 million active Facebook Pages, and users leave over 4 billion comments on these pages every day.
Facebook is also a popular platform for news consumption, with over 60% of American adults saying they get news from the platform.
Twitter is a popular social platform that is known for its real-time, short-form content. With over 330 million monthly active users, the platform is home to a wide range of content, including news, entertainment, and personal updates.
The average user spends 3.39 minutes per session on Twitter, with over 500 million tweets sent out every single day.
In terms of content consumption, Twitter is often used for news and information. According to a Pew Research Center survey, 55% of American adults who use Twitter get news from the platform.
Twitter is also a popular platform for following public figures, with over 400 million monthly active users following at least one verified account.
Instagram is a photo and video sharing app that has become increasingly popular over the past few years. With over 1.2 billion monthly active users, the platform is a hub for visual content.
The average Instagram user spends 30 minutes per day on the platform, according to recent research. The platform also has over 500 million daily active users.
In terms of content consumption, Instagram is known for its visual content, including photos, videos, and Stories.
According to a survey by Hootsuite, 65% of Instagram users say they use the platform to keep up with news and current events. Instagram is also popular for influencer marketing, with many brands using the platform to promote their products and services.
TikTok
TikTok is a short-form video app that has exploded in popularity over the past few years. With over 1 billion monthly active users, the platform is known for its entertaining and viral videos.
The average TikTok user spends 52 minutes per day on the platform, and there are over 1 billion video views on the platform every day.
In terms of content consumption, TikTok is a hub for video content, with users creating and sharing videos on a wide range of topics, from dance challenges to cooking tutorials.
According to a survey by Morning Consult, 44% of TikTok users say they use the platform to keep up with current events and news.
YouTube
YouTube is a video-sharing platform that has been around since 2005. With over 2 billion monthly active users, the platform is a hub for video content, from music videos to educational tutorials.
Your average YouTuber would spend nearly 42 minutes per day on the platform. Globally, the world watches more than 1 billion hours of video every day.
In terms of content consumption, YouTube users watch a wide variety of content, including music videos, gaming content, and educational videos.
According to a survey by Pew Research Center, 81% of American adults say they use YouTube, and 15% of those users say they use the platform to keep up with news and current events.
LinkedIn is a professional networking platform that has over 740 million members worldwide.
The average LinkedIn user spends 6 minutes per session on the platform, and there are over 2 million active LinkedIn Groups.
In terms of content consumption, LinkedIn is primarily used for professional networking and job searching.
However, the platform also provides users with news and insights related to their industries, as well as educational content. According to a survey by LinkedIn, 91% of marketing executives say they use LinkedIn to access industry insights and news.
Snapchat
Snapchat is a photo and video sharing app that is popular among younger users. With over 300 million monthly active users, the platform is known for its ephemeral content, which disappears after a set amount of time.
On Snapchat, average stats are 30 minutes per day per user, to ratchet up over 5 billion daily video views in total on the platform.
In terms of content consumption, Snapchat is primarily used for socializing and sharing personal updates with friends. However, the platform also provides users with news and entertainment content, such as Snapchat’s Discover feature, which showcases content from publishers and media companies.
Conclusion
Social media platforms provide users with an endless amount of content to consume, from news and information to entertainment and personal updates.
The statistics show that people spend a significant amount of time on these platforms, and the type of content they consume varies depending on the platform.
As social media continues to evolve and grow, it’s clear that these platforms will continue to be an important part of our daily lives.
If you’re looking for help to devise an effective social media strategy, or need support with writing or designing social media posts, or even running entire campaigns, give us a call!
Liked this article? Make sure to follow our blog for more updates – and follow us on Instagram, LinkedIn and Twitter too for regular tips and tricks!
References:
1. Hootsuite, Digital Trends
