In today’s world, having a strong a digital presence is extremely important for the success of your business. Often the first interaction your customers have with your brand will be your website. What type of website you build depends on the nature of your business and what you want to showcase to your customers.
That’s why building the right kind of website for your business is as critical as having a social media presence. It’s a great way for customers to get to know your business better, and it provides a platform for audiences to interact and learn more about you or your business.
Here are 10 of the most common types of websites you can create to establish your digital presence:
1. Ecommerce websites
An ecommerce website or an online store is a website where you can sell products from your business. It’s a great platform for all your products to be displayed on, and provides a convenient way for your customers to know more about what you sell.
You could even add third-party sellers and offer more products, which you could set up to be fulfilled by a dropshipping model, where the supplier directly ships to the buyer. This can reduce your work load and storage concerns.
This type of website can be as simple or as complex as you require: starting from a basic site that just shows your products to a full-fledged store with checkout, cart and payment options.
2. Blog sites
Blogging websites are all about sharing your ideas with the rest of the world, and have grown to become a big part of content marketing. Well-written blogs help attract attention and generate meaningful interactions with you or your business.
Further, if you build a large enough following for a blog, you could eventually make money from it in a variety of ways, like working with advertisers or doing affiliate marketing. This is ideal for anyone who wants to establish themselves or their company as an expert in their particular field.
3. Booking website
If you set up a lot of client meetings and appointments, it might be time to set up an online page to take over the process. This is where a booking website comes in: it’s a simple site that you can use to set up appointments or meetings with your clients or customers.
This is a great option if you run a business where you see multiple clients a day, and will make it a lot easier for you to plan and prioritise your day. It is also a great option for coaches, mentors, trainers and even small clinics.
4. Portfolio website
This is the ideal solution if you are in a creative business and have a lot of examples of your work. A portfolio site is simply a website that showcases all the previous examples of the work you’ve done.
Whether its graphic design, sculptures, poems, or other forms of creative expression, having a well-designed portfolio website is vital to show employers and customers your previous work.
At a glance, it shows them what you’re capable of doing, the range you can produce, and the different types of clients, verticals or industries you’ve worked in or done work for.
This way, anyone looking for someone in your field can easily find your work and have examples to look at, which could provide you with more traffic and potential employers.
5. Event website
This is ideal for when you want to promote a standalone event – which could be a one-time event or a recurring one. Here, you can offer visitors all the relevant information about any major upcoming events you or your business is having or hosting, like a charity event or a celebration.
Your website should mention the location and offer tickets and seat reservation, it can also offer virtual attendance and you could stream your event and get an even larger audience.
This can be combined with ticketing solutions in case you want to sell tickets or have advance bookings.
6. Personal website
A personal website is a good place to keep all the information about your professional accomplishments or CV. You could link it to employers, or direct people to it from your social media.
It can also be a place for you to share your opinions, enjoy your interests, and broadcast your hobbies and share their results. It’s a good way to boost online presence and could benefit your professional and personal image.
You can consider combining this with a blog so you’re always offering fresh content to people who visit your site.
7. Business website
If you want to attract more people to your business or reach a wider audience and be more visible to your target market, setting up an online business website may be what you’re looking for. Having an online presence can encourage customers to interact with your business, or even get you in contact with potential employees.
When setting up any website for your online presence it’s important to note that the layout could affect perception a lot, and change how professional or serious you are perceived. So if you’re setting up a business website, invest time and money into optimising it so it reflects the image you want customers to have of your company.
8. Online forum
Building an online forum is a great way to attract and interact with people who share the same interests, where you can all share ideas and have discussions about specific topics.
A forum website can be about one specific topic only, or it could give users the chance to create more forums to cover all sorts of topics.
You could create a forum website if you’re looking to discuss your field of education or expertise with other people who have similar ideas and questions.
9. Online encyclopaedia
An online encyclopaedia website or informational website that contains all kinds of information about specific topics, and gathers this information from different, reliable resources in one place.
10. Membership websites
These websites offer services, information, or tools to users that can only be accessed through membership, think of the New Yorker as an example. If you want to offer content or services for a fee or subscription, you can set up a membership website.
How to choose the right website
Choosing the right website for your online presence boils down to your preferences, what you want to set up and operate, and what you need for your business, job, or personal life.
Take the time to consider expanding your online presence with any of these ideas and choose what’s right for you and what supports your agenda.
If you’re in doubt, you can always contact our web design team who can help you narrow down your choices.