Lockdown reading list: 3 business books that’ll blow your mind

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Everyone is working from home. Restaurants are closed. As are malls. And cinemas. Let’s face it: the Coronavirus situation has dealt a very strong blow to the world economy and companies all over are scrambling to survive. As you’re stuck at home, wondering how to keep your mind active, how about reading some truly entertaining and informative business books that might give you some much-needed new ideas?

We’ve put down 3 that we read recently that definitely kept us entertained and took our minds away from the harrowing scenario outside, and we hope it’ll do the same for you.

Indistractable: How to Control Your Attention and Choose Your Life

By Nir Eyal

Come on, this one’s a no-brainer. A book that teaches you how to not get distracted? Bring it on! Written by behavioural designer Nir Eyal (author of the equally popular and eminently readable Hooked: How to Build Habit-Forming Products) takes a deep dive into the digital age and how technology doesn’t need to be the always-distracting bugbear we think it is. Written in very simple, engaging language, with lots of activities and extra material provided from the author’s website, this book teaches you how to take advantage of technology rather than getting distracted by it. Highly recommended for anyone who’s been complaining that you simply can’t get any work done because of those pesky messages and forwards!

Available on Amazon.

Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

By Lawrence Ingrassia

We’ve all seen them. The quirky videos, the laugh-out-loud social media posts, the amazingly funny – and different – ad campaigns that grab your attention. But how do they do it? If you’ve ever asked yourself this, pick up Billion Dollar Brand Club. In this remarkable book, Ingrassia, a former business and economics editor, delves into how certain smart entrepreneurs took on and defeated vastly bigger competitors with some amazingly smart ideas and, often, very little else. Just using their wits and lots of creativity, some brands have managed to sneak away big chunks of market share from huge players. Packed with interesting anecdotes and mindblowing trivia, this book is a must-read for any entrepreneur who’s been wondering how to corner their market in a unique and attention-grabbing way.

Available on Amazon.

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

by Safi Bahcall

There are times when someone has an idea they’re absolutely convinced is simply BRILLIANT. The problem? No one else thinks so. The ‘crazy-ideas’ person is laughed out of the room – but they persevere. And persevere. Eventually, they implement their idea, which turns out to be a big hit, massively changing an industry or even the whole world. Soon, it’s renowned as a ‘classic’. This is a ‘Loonshot’. In this business book, biotechnology entrepreneur Safi Bahcall uses his extensive business and science knowledge to reveal how seemingly insignificant and small changes can result in remarkable changes of behaviour, which result in outcomes that can totally change a company’s future. If you’ve ever wanted a stunningly well-written introduction into how visionaries and radical ideas work, this book is it.

Available on Amazon.

There you go. These 3 business books should not only keep you entertained, they should also leave you with loads of new ideas about how to think about your own field (or someone else’s!). Who knows? Maybe you’ll be the one coming up with the next game-changing idea! But first, don’t get distracted, remember to wash your hands regularly…

And stop touching your face so much.

DISCLAIMER: The links above take you to the Amazon pages of the respective books. We have not been paid to promote any of them.

PS: If you’d like to read more articles like this, follow our blog!

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