3 essential questions every small business owner should ask

As we write this, many major economies around the world are gradually opening up. Even as the workforce returns to the much-quoted ‘new normal’, the number of positive cases of COVID-19 is on the rise. There are also fears of a ‘second wave’ of infections as more and more people venture outside. The future still […]

Personal branding for business growth: How to get started

Personal Branding For Business Growth: How To Get Started

Quick question: what does the reputation of your company or business depend on? If you think it’s your products, marketing campaigns or customer reviews, you’re not wrong… But there’s a very surprising factor many people don’t consider at all: Your company leaders’ personal branding. Yes, that’s right. A Weber Shandwick survey1 found out that globally, […]

Make your company brochure stand out with these 4 key tips

Make Your Company Brochure Stand Out With These 4 Key Tips

Does your business or brand have a brochure? Look at it with fresh eyes. Does it work? Does it engage your attention? If it does, what about it makes it attractive? We’ve all been handed our fair share of brochures, and we’ve chucked many away after a simple glance of disinterest. Today, a brochure should […]

4 reasons your brand identity needs a style guide

4 Reasons Your Brand Identity Needs A Style Guide

Are you an entrepreneur, small business owner or just someone who’s been thinking of starting a company? Then you know how important it is to have a strong brand identity. But have you ever thought about establishing a brand style guide? What’s that, you ask? Read on to find out. Think about it: What conversations […]