Did you know?
Research shows that nearly 40% of all German-speaking people will only visit German websites to get information, while over 50% only buy products that are advertised in German.
As one of the most popular languages in Europe, German is widely spoken across numerous countries, including Germany (obviously), Austria, Belgium, Switzerland and even as far away as Brazil. That is why, whether you’re dealing with German brands or want to enter the German-speaking market, it is crucial that you get your content accurately translated by a native speaker. All our German team members are natives with extensive experience in localising content for the German market – capturing nuances you won’t get with AI or machine translation, which tend to be more mechanical.
Research shows that nearly 40% of all German-speaking people will only visit German websites to get information, while over 50% only buy products that are advertised in German.
Germans love to access lots of useful information, but they exceedingly prefer it when content is presented to them in their mother tongue. They also get put off quickly if the content is sub-par or not accurate – something that presents a real danger when using AI or machine learning to do your translation. However, when you use an agency that has only native translators, like we do, you never have to worry about that risk. Native speakers will get subtleties and nuances that a machine is almost guaranteed to miss.
WhatsApp us