Did you know?
Having content in Chinese allows you to reach the largest demographic for any language – 1.4 billion people
Professional Chinese Translation and Localisation Services
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REACH THE WORLD’S LARGEST DEMOGRAPHIC
Chinese-speaking customers make up over 1.4 billion people – potentially the world’s largest demographic in any one language. Not having your content in Chinese means you risk not communicating your key messages to hundreds of millions of potential customers. Our team of expert native speakers can help you create content and localise existing content into Chinese to help you expand your reach and grow your customer base.
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WHICH INDUSTRIES CAN BENEFIT FROM CHINESE CONTENT?
With the Chinese economy booming, companies in various sectors are losing out by having their content only in English. Chinese customers are eager to purchase from brands dealing with fashion, healthcare, F&B, technology, sports and more. If you want to capture the attention of the Chinese market, you need to provide content – blogs, website pages, ecommerce product pages, social media posts – in Chinese. Research shows that Chinese customers overwhelmingly prefer content in their native tongue. Therefore, if China is one of your target markets, always ensure your content is available in Chinese as well on your website and all your marketing collateral.
Remember
While the rest of the world may use Google and Bing, within China customers rely mainly on Baidu, as well as Sogou, Youdao and Shenma – all of which have content only in Chinese.
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