Chinese-speaking customers make up over 1.4 billion people – potentially the world’s largest demographic in any one language. Not having your content in Chinese means you risk not communicating your key messages to hundreds of millions of potential customers. Our team of expert native speakers can help you create content and localise existing content into Chinese to help you expand your reach and grow your customer base.
Having content in Chinese allows you to reach the largest demographic for any language – 1.4 billion people
With the Chinese economy booming, companies in various sectors are losing out by having their content only in English. Chinese customers are eager to purchase from brands dealing with fashion, healthcare, F&B, technology, sports and more. If you want to capture the attention of the Chinese market, you need to provide content – blogs, website pages, ecommerce product pages, social media posts – in Chinese. Research shows that Chinese customers overwhelmingly prefer content in their native tongue. Therefore, if China is one of your target markets, always ensure your content is available in Chinese as well on your website and all your marketing collateral.
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