How to create a social media content plan in 2023

Social media content plan

Whether you’re an individual consultant (solopreneur), small business or large corporate, one thing is clear: excluding social media from your marketing mix is an absolute no-no. Research shows that 9 out of 10 retail brands are present on at least 2 social media channels, while more than 80% of all SMEs use social media to […]

3 reasons why your business needs SEO in 2023

3 reasons why your business needs SEO in 2023 SEO (search engine optimization) is a method of increasing your website’s visibility to online customers and consumers on search engines like Google, yahoo, and others. SEO utilises many different tactics to let search engines know what information your website carries, why it’s relevant to customers looking […]

Content marketing errors you need to avoid

Are you a startup or young company? Don’t have big budgets to spend on marketing? Then this article is for you. You may have the best intentions of implementing what you consider effective strategies, but it can be hard to choose SEO over immediate sales. Knowing what to use your meager budget on in the […]