Write better business content with Grice’s Maxims

Herbert Paul Grice1 was one of the most highly renowned philosophers in the realm of linguistics. Among his greatest achievements were the set of pithy commands or rules that are popularly known as Grice’s Maxims. While these are used and studied mainly in the fields of social science and linguistics, we believe they can be […]

Remove racist and biased terms from your content

We are content creators, so our focus is on how to craft the perfect copy for the given scenario or target audience. In doing so, we pick the most popular phrases and recognisable idioms, as these are what resonate with people. However, sometimes we use a certain turn of phrase, only to realise on deeper […]